China Go-To-Market · Self-Check

Is your China GTM
actually working — or just expensive?

Most foreign companies enter China with the playbook that works in the West: SEO, search ads, and "let's post on social media." In China B2B, that rarely builds pipeline. This 90-second self-check shows where your China motion is strong — and where the money is leaking.

90 seconds
answer, get your score instantly
5 dimensions
strategy · acquisition · brand · partners · ROI
Built for B2B
China is a sales market, not a search market
From VECTOR86
维策拓(上海)管理咨询有限公司
The self-check

China GTM Self-Check

Answer honestly. There are no wrong answers — only leaks you haven't seen yet. Your result appears the moment you submit.

Below ~$2,000/mo usually buys activity, not pipeline. Most foreign SMBs need at least $2k–$5k/mo to run a real China motion. (Source: industry benchmarks — SinoStep, Hub of China, GTM 80/20 market data, 2024–2026.)
In China B2B, content and search ads rarely generate pipeline on their own. The winners use direct sales, high-end conferences, and local partners.
In China B2B, a local contact who can respond quickly — ideally in China — is a decisive advantage. Chinese business owners prefer direct communication (WeChat is the default channel). A closer based overseas (or no dedicated closer at all) is one of the most common reasons deals stall.
How VECTOR86 helps

One questionnaire.
Three very different ways we'd actually help you.

Your answer above puts you in one of three stages. We don't sell a generic "China GTM package" — we scope a concrete outcome for where you are. (And no, we won't quote you a "branding $X/month" number, because that's not how China B2B works. The spend that matters is sales motion, not impressions.)

① Not in China yet → Audit & de-risk before you spend

You already have a product and a likely ICP — the gap is whether your China approach will actually work, and whether your Chinese-facing assets can convert. We audit your GTM strategy for China fit and review your Chinese website / landing pages / materials to see if they would move a local decision-maker to enquire. Deliverable: a strategy-readiness read + a fix list for your China assets — not a market-size deck.

② Entered, team not built → Be your beachhead

While your local team is still 6–12 months out, we represent your company at the right high-end conferences and trade shows (a quality booth runs a foreign SME roughly $2k–$5k per show — we make it count), source pilot clients, and run the interim BD motion so the gap doesn't eat a year of runway.

③ In China, team weak → Audit & enable

You have people, but pipeline isn't landing. We audit the sales motion, trace why deals stall (targeting? training? or a closer who isn't China-based?), and hand you a fix plan — training, re-targeting, or a different closer model.

✓ What we do on every engagement

Design the motion · get you in the right rooms · follow up and help close · connect local partners, distributors and the ecosystem. We bring a deep bench of China GTM resources — not a content calendar.

What we are NOT

We are not a social-media agency. We won't "manage your WeChat account" and call it China GTM. If your plan is "post content and wait for leads," that's exactly the leak this self-check is built to expose — and the conversation we should have.

Your next step

90 seconds showed the leak.
Let's turn it into a plan.

Book a paid 20-minute China GTM strategy call — $199 USD. We'll walk through your score, name the one or two moves that matter most for your stage, and — only if it fits — scope a paid engagement to an outcome (not a monthly retainer). You keep the recording and a written summary.

Free self-check · $199 strategy call (paid via PayPal in USD) · Paid engagement scoped to outcome

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